You Are Rewarded
Once upon a time, rewards were reserved for children, often in the form of stickers on a star chart. However, those days are long gone, as the concept of rewards has now entered the lives of adults. Tesco, Sainsbury's, and Boots offer excellent rewards for my shopping habits. When I take advantage of online offers, I occasionally receive a bonus. Plus, I get a discount if I pay my car insurance fully. Are rewards still effective? I attended an event recently where the speaker incentivised action-takers with rewards during his sales pitch. Seeing people jump up and rush to the sales desk was impressive, demonstrating that rewards still have some influence. In essence, receiving a reward means gaining something for your efforts. Take, for instance, the case of a Springer Spaniel named Poppy who has gone missing near my neighbourhood. If I manage to locate her, I will be rewarded. It's a straightforward trade-off. However, Tesco and Sainsbury's employ a more clever strategy...